Max Mara Spring/Summer 2026 — “Rococo Modern”
For Spring/Summer 2026, Max Mara draws inspiration from Madame de Pompadour, the so-called Queen of Rococo, channeling her intelligence, wit, and refined sense of beauty. The collection explores a new world of contrasts — disciplined tailoring softened by romantic gestures and a subtle sense of otherworldliness. A warm beige palette dominated the runway, evoking quiet luxury, while delicate headbands added a poetic, modern twist to the house’s signature elegance.