“There is no time for cut-and-dried monotony. There is a time for work. And a time for love.” — Gabrielle Chanel

Yesterday Matthieu Blazy presented his first collection for Chanel. He states ‘Chanel is about love. The birth of Modernity in fashion comes from a love story. This is what I find most beautiful. It has no time or space; this is an idea of freedom. The freedom worn and won by Gabrielle Chanel.’

For his debut as Chanel’s Artistic Director of Fashion Activities, Matthieu Blazy stages a poetic conversation across time — between himself and the house’s founder, Gabrielle Chanel. Set within the “Universe of Chanel,” the collection unfolds in three acts: Un Paradoxe, Le Jour, and L’Universel — a story of opposites that coexist: masculine and feminine, work and love, tradition and reinvention.

Un Paradoxe opens with menswear codes reimagined through Chanel’s lens: shirts and trousers inspired by Boy Capel’s wardrobe, transformed into symbols of freedom and sensuality. Masculine tailoring meets soft silks, draped knits, and British tweeds, reflecting the paradox at the heart of Gabrielle Chanel — her ability to merge practicality with seduction, and strength with grace.

In Le Jour, Chanel’s classics are gently deconstructed and made modern. Frayed tweeds, lived-in silks and crushed camellias evoke the beauty of time-worn elegance. The spirit of Art Deco surfaces in clean black-and-white lines, echoing the precision of Chanel’s signature packaging. It’s a collection that feels inherited, loved, and lived — the kind of effortless chic only Chanel could define.

Finally, L’Universel expands the Chanel vocabulary into the future. Materials are fluid and borderless — hand-painted silks, tactile tweeds, and jewellery that merges the real and the dreamlike: baroque pearls orbiting glass planets. The codes of the House — from the two-tone shoes to the quilted bags — are both revisited and revealed, propelling the wearer forward with timeless assurance.

Through Blazy’s vision, Chanel becomes a universe without borders — not defined by one woman, but by the collective spirit of all Chanel women: free, intelligent, and unapologetically themselves.